Don't forget to check for PPC bargains... when working on an seo campaign. Every once in awhile I'll catch myself waiting to rank for a term in Google when it could be purchased in Adwords for chump change. Go get it... and learn something while the organic side catches up. This is especially useful for local campaigns where the PPC is really cheap, especially when the "phrase" or [exact] match filters are used.

Also keep a very close eye on the content network clicks/links where budget is tight.

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