Here is a short list of things you want to see in an SEO company.

• Experience
• A medium to large portfolio of websites - for trend monitoring. When you make regular changes and perform site maintenance on a large portfolio of websites, you learn things.
• Knowledge of html. You don't want to hand over FTP access to someone who doesn't know html.
• How strong is the overall team?... Do they have a strong technical side to help with execution of SEO creative concepts? Do they have have a strong creative team?
• Do they offer copywriting to help with blog posts and pr related material?
• Do they have experience with off-site link building? Ask for a few ideas / suggestions to ensure it's white hat.

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